Apex Longevity, a Discount Medical Plan Organization (DMPO) registered and operating within 40 states nationwide, recognized that their previous website was not efficient, visually appealing, and did not adequately serve the relevant information to their two target users - Patients and Providers. To address these issues, they sought a new, more efficient, and visually appealing website that would serve the specific needs of each target user.
The new website needed to serve the relevant information for each target user. Patients needed to easily find information about the Apex Longevity plan, annual fees, and benefits, as well as locate Apex Providers nationwide.
Chiropractors and healthcare providers needed to be presented with information on the benefits of becoming an Apex Longevity provider and have the ability submit their information through a landing page that connects them with the in-house Apex Longevity sales team for lead qualification and onboarding. The website also needed to include a login button for Apex Providers, which redirects them to a proprietary software outside of the website, allowing them to conduct business as usual as Apex Providers.
The goal of this project was to design, develop, test, deploy, and offer ongoing maintenance for a new and modernized website that meets the needs as outlined within the scope.
The execution of this project was split into respective stages:
1. UX research & UI design
Conduct User Research for both target audiences. Analyze how the site should function based on the appropriate user flow for each user type.
Design a method of splitting how the information is served to the user, depending on the user type.
Design lo-fi mockups of the website
Transfer the lo-fi designs into hi-fi designs within Figma.
Take the hi-fi Figma designs and develop the frontend of the website (Next.js).
Conceptualize and develop the database configuration to allow frontend rendering of Provider information.
Create a usable API to pull the correct information from the database and render on the frontend for users to see and interact with.
Functional testing: This involved testing each feature and functionality of the website to ensure that they work as intended. This included testing things like form submissions, user account registration and login, and any interactive elements on the site.
Compatibility testing: This involved testing the website across different browsers, devices, and screen sizes to ensure that it works well on all of them.
Performance testing: This involved testing the website's load times and how it performs under various traffic conditions. This helped identify any bottlenecks or issues that may cause the website to be slow or unresponsive.
Usability testing:Usability testing: This involved testing the website with real users to ensure that it is easy to use and navigate. This helped identify any areas where users may get confused or encounter difficulty.
Security testing: This involved testing the website's security measures to ensure that user data is kept safe and secure. This included testing for vulnerabilities such as cross-site scripting (XSS) or SQL injection attacks.
4. Deployment & Maintenance
The new website was deployed and hosted with Vercel, providing a secure and reliable hosting platform. Apex Longevity signed an ongoing maintenance package for general maintanance, bug fixing, and codebase upkeep.
The new, modernized website serves the needs of both target audiences - Patients and Providers - as outlined in the project scope. Patients are now able to easily access information about the Apex Longevity plan, annual fees, benefits, and locate Apex Providers nationwide. Providers, on the other hand, have access to a landing page that connects them with Apex Longevity and a login button that redirects them to a proprietary software outside of the website, enabling them to conduct business as usual.
The new website's modern design, improved functionality, and user-friendly features have received positive feedback from both patients and providers. Apex Longevity has observed an increase in website traffic and engagement, which can be attributed to the improved SEO and intuitive navigation. The new website is hosted with Vercel, providing a secure and reliable hosting platform.
Overall, Apex Longevity is satisfied with the results of the project and is confident that their new website will help attract and retain more patients and providers, ultimately leading to growth and success for the organization.